The Nugget Ring was originally created by Bill Borden Shook

Discover the Magic of Bill Borden Shook’s Nugget Design Jewelry

Bill Shook, a visionary artist who has captured the hearts of millions with his innovative NuggetRing design jewelry.

Bill Shook was born with a golden touch. As the son of a respected designer at Rusers and Van Cleef & Arpels in Beverly Hills California, his path in the Beverly Hills jewelry industry was paved with opportunities. His early exposure to high-end jewelry design would prove instrumental in crafting his own unique and captivating design style.

It all began with a single ring. 

Bill Shook’s revolutionary design featured a distinctive nugget-like shape, exuding an organic and natural energy that soon became the hallmark of his work. Inspired by this groundbreaking creation, Shook developed numerous variations, each a testament to his extraordinary artistic vision.

Bill Shook’s dazzling designs quickly caught the eye of the rich and famous. Celebrities like Ike and Tina Turner, Nancy Reagan, Elvis Presley, and Loretta Young all fell under the spell of his unique jewelry creations. As his fame grew, his pieces found their way into the collections of iconic jewelry companies like Zales and are now available in well-known stores such as Kay’s, Daniel’s, Kohl’s, Walmart, and Amazon, and can be found in most countries. 

Today, Bill Shook’s designs have become synonymous with American fashion and an inspiration to countless designers.

Bill Shook’s nugget design style jewelry has left an indelible mark on the world of art and fashion. His innovative approach, coupled with his deep understanding of the industry, has resulted in timeless creations that continue to enchant generations. We hope you’ll join us in celebrating the enduring legacy of Bill Shook, a true icon in the world of jewelry design and a favorite among the stars. Treat yourself or a loved one to a piece of his artistry today!



Detailed history of Bill Shook’s design and development of the Nugget Ring:

The most popular style nugget ring gold jewelry design was originally designed by me, Bill Borden Shook, in 1968. I started producing them for sale during the next few years.

I am a second generation fine jewelry designer. In the early 1960’s my father was a designer and manager at Ruser’s Fine Jewelers in Beverly Hills California. My father also worked at Ina’s 14k shop in Beverly Hills and at Cy Sandlor’s and at Tibors on Rodeo, and at DeLucas Jewelers.

I started learning from my father at age 11. I often sat in the workshop cutting out wax patterns under direction of my father. He’d sometimes say; “Son, cut out 100 of these style leaves and I’ll give you a penny apiece.”  

So, I did, and made many more for my father and started working with him to make jewelry for his customers.

Today many of the parts that I created (such as natural wavy leaf patterns with various textures) can be seen as parts of exquisite jewelry items sold in many stores and in estate sales and auctions of items from famous jewelry stores.

At DeLuca’s jewelers in Los Angeles I remember getting an order to make the wedding bands for Ike and Tina Turner. She wanted a ring with an open Bible design on top.

I used the skills I learned from my father to begin working as a custom jewelry designer for many jewelry stores and jewelry manufacturers in the California area in the late 1960’s.

I put myself through college by making jewelry for many companies.  I would often walk into a jewelry store and tell them I can make anything here for you and cheaper.

One time I got a design order from Ben Besbeck a great jeweler in Beverly Hills. He said he’d like me to design a pin for the famous actress Ava Gabor. That was fun.

Later I had a factory on Wilshire Blvd and learned a lot more from my partners there. They were all very creative and expert craftsmen.

Then I helped two of my partners open a factory on south Beverly Drive, which was called “G&M Jewelers”, and later I opened four small jewelry stores around Southern California. My old factory partners are still there on South Beverly Drive Beverly Hills, after more than forty years.

For more than fifty years my father and I have had a close relationship with Kazanjian Jewelry in Beverly Hills, established in 1913. Kazanjian is one of the most famous jewelry companies in the world. They truly reflect the great jewelry tradition in the United States.

How and why I made the nugget ring jewelry design. In the late 1960’s and mid 1970’s I was interested in art and culture and read many books about international philosophies and appreciated all the great artworks from other cultures.

I took some Art & Culture courses at Santa Monica College and UCLA, and courses at the Philosophical Research Society in Glendale.

One day I sat down at my design desk and had an idea about making something natural and earth-like, and powerful. I started carving jewelry models into what looked a little like crystals or nugget structures. I made a wide band and started putting the crystal nuggets onto the band. Then I made some texture at the base and between the crystals or nuggets. It looked pretty good. I called it the “Nugget Ring” and “NuggetRing“.

I then went to Pacific Gem cutters in Los Angeles who was one of my customers, and showed it to them. They liked it and asked if they could buy one, and if I could also make one with a space in the middle for cabachon shape gems such as black star sapphires or blue star sapphires.

I also made some variations on the first nugget style ring and delivered them to a few other jewelry manufacturers in the Beverly Hills and Los Angeles area. They used my designs and began production.

They later sold the finished products to stores throughout the USA. Then I found out that over the years the designs were used by thousands of jewelers and manufacturers. I had my signature copyright “SHOOK” inside the original models, but it was taken out by manufacturers.

Protecting copyrights in the jewelry industry is much more difficult than the music industry.

If you’re interested in buying an original, directly from me, signed, you can order it on this website, or my other website link. I’ll make them available in 14k yellow, or 18k yellow or white gold.

I have now made new versions of the nugget ring, and other jewelry based on the new nugget and earth styles.  The authentic designs will only be available directly from me and signed by me. Since I am the original creator of the Nugget Ring, by law I am the legal copyright owner of my designs or derivatives from my designs.


The Iconic Nugget Style Ring

This timeless ring has decorated the fingers of presidents, movie stars, and everyday people for decades. But what about the NuggetRing gives it such a long lasting appeal? The key is a mixture of innovation and inspiration.

When Bill Shook first designed the Nugget Style ring he never imagined how popular it would become. A second generation jeweler living in Los Angeles, Bill mastered his craft at an early age and became known as a go to jeweler for celebrities. He spent years immersed in the LA counter culture, attempting to capture the spirit of the times through his designs. After endless hours of experimentation, the Nugget design came to him in a sudden flash of inspiration.

“I wanted to make something natural, earth-like, and powerful,” Shook recalls. By soldering together asymmetrical round rods, he was able to achieve his goal to remarkable effect. Nearly every jewelry store he introduced the design to made him an offer on the spot. Custom orders came flooding in. Before long, the Nugget Style was one of the most popular accessories in the city.

In the ensuing years, the Nugget Style ring went global. Everyone from counter culture celebrities to government leaders could be seen sporting the now iconic design. Imitations were inevitable, but no one was ever able to top Shook’s original desi